SPORTSCRAFT
CONTENT, STRATEGY & MARKETING
"Sportscraft is Australia’s most iconic, established (101 years old), recognised and trusted Australian fashion and lifestyle brands. Their history is long and rich with foundations in quality manufacturing and progressive campaigns and partnerships. They've have had the honour of collaborating with many people and brands along the way. To names a few; Anjelica Huston, Naomi Watts, The Wallabies and the Australian Rugby Union, Woolmark, Kristy Hinze-Clark, Jean Shrimpton, Michael Klim, Rachel Griffiths, Helmut Newton, and artist Shilo Engelbrecht."
/ Social Media Campaign – So Social It Hurts
Engaged by Social Media Agency So Social It Hurts to help activate a social media campaign for Sportscraft during April 2016. The campaign was focused on raising both awareness and funds for the Barnardos Australia charity supported by Sportscraft. Involved in the end-to-end management of the campaign with So Social It Hurts. Activities included: Filming a video with influencers (including Mr and Mrs White, Justine Cullen and Sportscraft Ambassador Naomi Watts), executing and developing a Social Media Campaign Strategy.