CYLIA HERBERTSON

 

"STACH food brings you fresh and healthy take away for breakfast, lunch and dinner. Cylia has worked with us for almost two years. Cylia has the capability to understand a brand, and adjust to the style and culture of the company. She has worked on a editorial calendar for STACH, which formed the basis of our Instagram strategy. And she has worked on several small events to engage food bloggers and create some exposure for new products or stores. The message that goes out to our customers is exactly what STACH wants to emit. Cylia knows how to capture the emotion between the product itself, and the attached lifestyle. She is a very grateful and balanced girl, which reflects in the way of working with her."  

 

- Founder & CEO STACH food, STACH Schaberg & Hester Schaberg

 

/ Editorial Calender: An important aspect of setting up a social media strategy is creating an 'Editorial Calender. Content is created for every day, every week and every month for the respective platforms. In discussion with the client, an optimal calendar is created.

 

/ Invite Design: Invites have been made for different events for press and bloggers. From the idea, to setting up the e-mails, to the design and executing the invites are all included.

 

/ Campaigns: A campaign was launched for a recent collaboration with foodshop STACH food. This campaign is specifically focused on a few food and lifestyle bloggers. Participating bloggers include: Monique Loon (culy), Pauline Egge (petit passport), Rens Kroes (health coach), Kee Huidekoper (keetenstijd), Lianne (focus on foodies).

A special food box (STACH box) is created where the bloggers get a taste of the products each month.

 

Other campaigns include: the launch of new STACH chocolate flavours, where bloggers and influencers were sent chocolate to share with their loved ones #gevenisleuker.

 

/ Video Concept: For the opening of the fourth store of food STACH (Admiraal Ruijterweg) a video concept was created and launched. The video was then forwarded to customers, PR and media contacts and the network of STACH food.

 

/ Store Opening Event: A concept was created for the pre-opening of the fourth STACH food store. A selection of bloggers were invited to come have a taste with the founder of STACH food.